What do you think of the new diamond shaped Shreddies?
September 5th, 2008Ever since I saw the ads come out some month’s ago, I have thought that changing Shreddies’ traditional square shape to a diamond shape was quite a wonderfully tongue in cheek marketing idea.
It also got me thinking about how easy it is sometimes to change our perspectives just by looking at something from a slightly different angle. Something that has been keeping us stuck, or a problem we have been contemplating – sometimes we just can’t get past the “way it is”. Try turning that problem, that idea or perception 90 degrees and see what comes up.
Every once in awhile a slight shift in perspective can spark wonderful new ideas and creativity.
Here’s what a press release said about the new Shreddies:
“The new cereal, developed using innovative 45-degree rotational technology, gives Shreddies cereal geometric superiority while living up to its tradition of great flavour and whole wheat goodness.”
You may think, as many others apparently do, that this is a really dumb marketing ploy. Personally, it brings a smile to my face and reminds me that changing a perspective can be as easy and fun as turning it on its side!
Just in case you haven’t seen some of the ads, check out this link. It’s quite hilarious!
And, let us know what you think:-)

